The Boys Studio, based in Newcastle, Australia, Dean and Mitch, have been together as partners since 2007, their first interaction was first glance at Starbucks, and been together ever since. But both had no idea on what their passion was, so fate was about to flourish.
Their first conversation {2007} about makeup and hair started over their love of fashion, makeover reality TV {remember those} and of course 'Devil Wears Prada' {and Starbucks was heavily featured in that movie}.
Dean and Mitch loved the idea of the "getting glam" part to going to an event or a party, and wanted to create a space that was fun, interactive, vibrant, and a place to just get an experience with an energy to match. Aligned with world class makeup and hair with always the clients vision in mind and the forefront.
Fast forward to now, both Dean and Mitch have had a journey in both their industries they both can be proud of.
Dean and Mitch have an impressive resume and path, that had led to this point of bringing both artistic businesses together. They have worked for multiple brands and different businesses, gathering skills and knowledge to come together and to bring you their best, and now....
'The Boys Studio'.
From the start {2008} they have done the tasks and small jobs to get in the industry they were so passionately obsessed with. From managing and leading teams in multi-million dollar cosmetic brands; Dean was manager of Napoleon Perdis {2008 - 2012} and MAC Cosmetics {2012 - 2016}, and Mitch running his own business {2013 - 2018} after his hair apprenticeship {2008 - 2012}.
Taking these steps, building their knowledge in craft, their talent, and business like focus; the next step was right in sight and the passion had only become stronger over the years from the very first conversation. The vision was always right there, riding the wave of successes, it was just all about timing on when 'The Boys Studio' would begin.
Their first conversation {2007} about makeup and hair started over their love of fashion, makeover reality TV {remember those} and of course 'Devil Wears Prada' {and Starbucks was heavily featured in that movie}.
Dean and Mitch loved the idea of the "getting glam" part to going to an event or a party, and wanted to create a space that was fun, interactive, vibrant, and a place to just get an experience with an energy to match. Aligned with world class makeup and hair with always the clients vision in mind and the forefront.
Fast forward to now, both Dean and Mitch have had a journey in both their industries they both can be proud of.
Dean and Mitch have an impressive resume and path, that had led to this point of bringing both artistic businesses together. They have worked for multiple brands and different businesses, gathering skills and knowledge to come together and to bring you their best, and now....
'The Boys Studio'.
From the start {2008} they have done the tasks and small jobs to get in the industry they were so passionately obsessed with. From managing and leading teams in multi-million dollar cosmetic brands; Dean was manager of Napoleon Perdis {2008 - 2012} and MAC Cosmetics {2012 - 2016}, and Mitch running his own business {2013 - 2018} after his hair apprenticeship {2008 - 2012}.
Taking these steps, building their knowledge in craft, their talent, and business like focus; the next step was right in sight and the passion had only become stronger over the years from the very first conversation. The vision was always right there, riding the wave of successes, it was just all about timing on when 'The Boys Studio' would begin.
From the years of 2013 - 2018, Mitch had successfully made it out on his own to create a space for just his clients. Coming from a busy salon with teams, Mitch had felt that he could never give his clients his best. The goal was always about delivering a one on one experience that was just about them.
Dean had recently left his management positions with MAC Cosmetics in 2016, and went into an education training role for 'Diploma in Screen and Media' at a Newcastle based makeup academy. Sharing his skills; and then, 8 year makeup journey with aspiring makeup artists.
The year of 2017 became quite significant, more personally than professionally. But this was also the year that gave them the confidence and ground work to start to develop their first vision set way back in 2007. This was also the year they finally had the opportunity to collectively work together {yes.. finally!} to book clients in as the glam duo.
They did bridal, editorial shoots, corporate work, TV, and of course glam! But Dean and Mitch still could not think of a business name or brand that was just right. One idea from back in the day was calling it "D&M"; which stood for not only Dean and Mitch, but also "Deep & Meaningful". That idea was played around with, but not confident as a business name - still cute though.
With all the shoots, weddings, the glam moments, they always got.... “get the boys”, and it just became a phrase they heard often. This little soundbite that was passed on during conversation was developed by friends, by clients, by the jobs and the bookings, and this is how Dean and Mitch created the brand and in February of 2018, 'The Boys Studio' was finally in the world.
Dean and Mitch are always driven on how they make you look and feel and love the admiration their clients give them. Feeling the magic of giving the gift of confidence is something they continue to endeavour. Their eye for detail is never sacrificed, and the care put into each client is always evident and present.
The focus on their clients is always one on one – no interruptions with no influence, it’s just about YOU and how they both can make you feel.
They collaborate for you through hair cut and colours, to hairstyling and makeup applications; for events, weddings, editorial, plus their involvement within the community of their popular interactive Glam Bars, and with their extensive knowledge in the industry, their iconic look and learn Makeup and Hair Masterclasses.
The Boys Studio is there with you, because just like them, they have dreams, a vision, a journey; that still continues, and they get to share this journey/ moment/ milestone with you, and that is something incredibly special.
Dean and Mitch; "The Boys Studio" vision now starts, and believe the following is only fitting......
"PUTTING THE HEART BEHIND THE ART IS THE REAL MAKEOVER".
Dean had recently left his management positions with MAC Cosmetics in 2016, and went into an education training role for 'Diploma in Screen and Media' at a Newcastle based makeup academy. Sharing his skills; and then, 8 year makeup journey with aspiring makeup artists.
The year of 2017 became quite significant, more personally than professionally. But this was also the year that gave them the confidence and ground work to start to develop their first vision set way back in 2007. This was also the year they finally had the opportunity to collectively work together {yes.. finally!} to book clients in as the glam duo.
They did bridal, editorial shoots, corporate work, TV, and of course glam! But Dean and Mitch still could not think of a business name or brand that was just right. One idea from back in the day was calling it "D&M"; which stood for not only Dean and Mitch, but also "Deep & Meaningful". That idea was played around with, but not confident as a business name - still cute though.
With all the shoots, weddings, the glam moments, they always got.... “get the boys”, and it just became a phrase they heard often. This little soundbite that was passed on during conversation was developed by friends, by clients, by the jobs and the bookings, and this is how Dean and Mitch created the brand and in February of 2018, 'The Boys Studio' was finally in the world.
Dean and Mitch are always driven on how they make you look and feel and love the admiration their clients give them. Feeling the magic of giving the gift of confidence is something they continue to endeavour. Their eye for detail is never sacrificed, and the care put into each client is always evident and present.
The focus on their clients is always one on one – no interruptions with no influence, it’s just about YOU and how they both can make you feel.
They collaborate for you through hair cut and colours, to hairstyling and makeup applications; for events, weddings, editorial, plus their involvement within the community of their popular interactive Glam Bars, and with their extensive knowledge in the industry, their iconic look and learn Makeup and Hair Masterclasses.
The Boys Studio is there with you, because just like them, they have dreams, a vision, a journey; that still continues, and they get to share this journey/ moment/ milestone with you, and that is something incredibly special.
Dean and Mitch; "The Boys Studio" vision now starts, and believe the following is only fitting......
"PUTTING THE HEART BEHIND THE ART IS THE REAL MAKEOVER".
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The first logo was inspired by the movie 'Pretty Woman' in the first scene with the rolling credits. Long streamlined font - very much the Beverly Hills vibe.
Next process in early 2019 "The Boys" progressed toward "The Boys Studio", and evolved into the new logo. After many font styles and research, the "graffiti" font style could not be found. So what you see here is Deans handwriting in "Studio" which was perfect for the new direction.
The neon graphics of "Studio" became a staple for the brand. Pink was always the goal. So the next evolution became a graffiti style. That is way more fitting for the future of 'The Boys Studio'.
Our lips logo was created and launched during the same time as the graffiti style logo (above). The "melted lips" is a combination of the shape of Mitchs lips (yes this is actually his lip shape LOL) with the "drooling" effect at the end to mimic a bleeding lip gloss. Since first release we have had different colours come about with purple, blue alongside original pink.
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